With more kids than ever using streaming services like Netflix for their entertainment, Exstreamist wanted to see what this means for the advertising industry. They were able to determine that kids in “Netflix Only” homes are saved from just over 230 hours of commercials a year when compared to traditional television viewership homes. From the report: We pulled numbers from the National Institute of Health, and found that children are watching 2.68 hours of television a day (in some cases, up to nine hours). In homes with more technology devices like tablets and kid-accessible computers, screen time jumps by approximately one hour per day. Currently, the average hour of television contains 14.25 minutes of commercials, or about 24% of airtime. Networks are even speeding up shows to cram more commercials into each episode. With that in mind, if a kid were watching traditional television, they would be seeing 230 hours of commercials a year, or 9.6 days. Netflix, and other services with kid-specific offerings like Amazon Video and Hulu, make it much easier for parents to control their kids’ entertainment options. They offer an easy way to keep a child entertained with no commercial interruption.
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