People Still Aren’t Buying Smartwatches — and It’s Only Going To Get Worse
Posted by msmash on 25th December 2017

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An anonymous reader shares a report: Wearable technology still isn’t catching up. Despite a year full of exciting new smartwatches, tech-enabled clothing or jewelry, and fitness activity trackers galore, the growth of the wearables market is still on the decline, according to a new report from research firm eMarketer. In fact, the entire category is being overtaken by smart speakers, at least during the 2017 holiday season. “Other than early adopters, consumers have yet to find a reason to justify the cost of a smartwatch, which can sometimes cost as much as a smartphone,” eMarketer forecasting analyst Cindy Liu wrote in the report. “Instead, for this holiday season, we expect smart speakers to be the gift of choice for many tech enthusiasts, because of their lower price points.”

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