Vexing Vonn: Skier Disrespects President, Yet Wants to Represent Country
Posted by Buzz Beeler on 9th December 2017
“I hope to represent the people of the United States, not the president.” (Photo credit/Advertising Age

Politics has infested every phase of our lives, and the impact stretches far beyond individual expressions of opinion. This story is a classic example of such a case.

The once golden child of the sports apparel world may be seeing more red than gold. It makes one wonder if these athletes actually think about the impact they have on others who have invested big money in their name recognition within a particular sport.

Take, for example, Tiger Woods’ former girlfriend Lindsay Vonn.  Her recent statement caused quite a stir on mainstream media when she stated that she would not attend the White House as part of the American 2018 Olympic Team. She also said that she would ski to represent the country, but not our president.

Now this latest flap where “the Wide World of Sports” has been infected by a particular political agenda implicates the athlete, but also implicates many others as well.

A perfect example of this issue is Under Armour’s recent signing of Ms. Vonn to represent the troubled sports apparel company. There are those that may ask what quantifies a company being referred to in that manner. Here is the answer from one of the most prominent magazines in the country that deals directly with corporate America–Forbes.

The following headline sums up the current Under Armour situation:

Under Amour Drops To Become Worst-Performing S&P 500 Stock Of 2017


It does not bode well for the brand recognition for any company that encounters this kind of division, as we have seen with the NFL’s ratings drop over political agendas.


Photo credit/Sports Business Daily


Another prime example is Baltimore’s largest newspaper, The Baltimore Sun. They too have a vested interest in UA’s progress … or regress, if you will.

Adding to this opening of Pandora’s box, the following article appeared in The New York Times. Maybe Ms. Vonn should have read that piece before making her controversial statement.

There is so much riding on these issues that maybe some of these athletes who are would-be political analysts should think twice before they speak.

We will end this with the old metaphor, “Don’t mix oil and water.” But, in this case, it should be “Don’t mix politics and sports.” The fans want to be entertained, not insulted.

As always, “You read; you decide.”

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